We seek a talented and experienced Digital Product Marketing Manager to join our team. In this role, you will develop and execute marketing strategies for our digital products. You will work closely with the product development team to identify target audiences, define messaging, and create campaigns that effectively promote our products.

Responsibilities:

• Develop and implement product marketing strategies that drive product awareness and adoption
• Work closely with the product development team to understand the product features and benefits and define target audiences
• Develop messaging that resonates with target audiences and effectively communicates the value of our products
• Create and execute marketing campaigns across multiple channels, including email, social media, digital advertising, and content marketing
• Analyze campaign performance data to identify areas for optimization and improvement
• Work closely with the sales team to support lead generation and conversion efforts
• Create product marketing collateral, including sales presentations, case studies, and product sheets
• Monitor industry trends and competitors to ensure our products remain competitive and relevant in the market

Qualifications:

• Bachelor’s degree in marketing, business, or a related field
• 3+ years of experience in digital product marketing, preferably in a B2B setting
• Strong project management skills with the ability to manage multiple campaigns simultaneously
• Excellent communication skills with the ability to create compelling messaging and marketing collateral
• Experience with email marketing, social media advertising, digital advertising, and content marketing
• Strong analytical skills with the ability to analyze campaign performance data and adjust strategies accordingly
• Experience working with cross-functional teams, including product development, sales, and customer support
• Strong attention to detail and ability to thrive in a fast-paced environment

If you are a results-driven digital product marketer passionate about creating impactful campaigns and driving product adoption, we encourage you to apply for this exciting opportunity.

Forward your CV to master@reviewmaster.lk